The welcome students receive as they come through the door each day; to the value placed on parent communications. Both these seemingly simple procedures can greatly impact your overall school's brand. In the age of social media, what people say about you is a direct reflection of what your stakeholders believe your school is about. A school's brand isn't about a logo, it's about your staff, school atmosphere and how good you are at communicating. This session will provide teachers and administrators with the tools and insight into determining your actual school/classroom brand, and suggest ideas for taking your school's image to the next level. ** This session is most beneficial if more than one staff member attends from each school.